April 1949, was the year when Bernard Gantmacher decided to start a clothing brand under his label. His two sons Marty and Elliot supported him. Earlier the town of New Haven was known as the hub for the clothing industry. This is because most of the skilled Italian immigrants specialized in designing clothes shifted there. The labor was cheap, and the demand was more. Thus Gantmacher had no trouble in stitching garments and meeting the requirements. However, there were some tough roads taken by the Gantmacher’s family in sustaining the family business, but Bernard’s two sons were born as a blessing to his business. Gantmacher’s Two Pillars Bernard Gantmacher and his wife Rebecca brought up two brilliant boys in their family. Marty was born in the year 1921, and Elliot was born in the year 1926. The interest shown by the boys at the factory, expectations of expanding this business grew in the family. The boys would spend their time sweeping and fusi